Content marketing is the new wave of modern digital advertising. The days of pop-ups and banner ads are winding down and making way for the new king, Content.
Content marketing involves creating ‘content’ which is basically anything that goes online. Content marketing can involve posting videos, photos, blog posts, and live stories to social media and online publications. The key to the success of content marketing is that it flies under the sweep of the skepticism radar that online audiences have built up in response to decades of bad digital advertising. By creating and providing something of value to the audience you are spared from the usual lack of attention paid to most traditional ads.
Content marketing is a fantastic tool for generating brand awareness. By making quality content that people enjoy enough to share with their friends online, you quickly spread your message and brand across a wide audience of like-minded potential clients. The advantage of using content marketing over more traditional online paid advertising is that you are delivering something of value with your message attached, rather than just shoving your message in their face, or leaving it out of focus on the sidelines. This creates a more genuine interest in your brand as a whole rather than one particular product or service. By creating fans of your brand, rather than just customers, you will lay a very loyal customer base on which to build your success.
We will work closely with you to create the right ‘voice’ for your brand and generate quality content that will grow your online audience and promote your brand. But we know you are not in this for Instagram likes or shares on facebook. You want to generate quality leads and grow your business. This is why we use the latest analytics to track the real world results from every campaign, and use this valuable information to modify and guide your campaign towards the best possible result for your bottom line.