The introduction of Google Ads had a huge affect on the efficacy of SEO. Now this isn’t to say that Google Ads render SEO obsolete, not at all. Having the highest possible organic search result is still important. However, by virtue of the placement of Google Ads above the search results, in that all too familiar format, with a very easily overlooked [Ad] the only marker that sets them apart, they do get serious clicks.
The power of Google Ads as a Marketing tool lies in their ability to very accurately target specific demographics of people. Google Ads can be tailored to location, income, interests, time of day and more. For example, if you are a limo service you can have your ads only shown to wealthy, theatre enthusiasts who are searching for limos in your area between 5pm and midnight. Completely avoiding the Hens night, 2am, two hour away nightmare clients.
Google ads are highly customisable and provide very good feedback about what is working at what isn’t. This means that your budget is not being wasted on things that are not generating good results, and your campaign is constantly being updated to be more effective.
Google ads work on a pay-per-click system. This system essentially auctions off the places for each ad by taking bids on keywords used in the search. More desirable searches cost more to advertise on, but have a higher chance of being a good lead. You don’t need to worry about the complex algorithms used to determine the cost of each keyword, or which type of ad will work best for you. We take care of all that for you, and deliver reports showing you exactly what you are getting back from your google ads budget. Contact us today to find out how we can make Google Ads work for you and your business.